Hoyt Haffelder Resume

Texas Dept. of Transportation, Communications Division

Worked with customers and stakeholders to understand business requirements and technical limitations, and responsible for user research. Translated research into sitemaps, user flows, customer journey maps, wireframes, mockups and prototypes. Responsible for overall functionality, design, and experience of the digital products across multiple platforms (Adobe Experience Manager, Sharepoint, Socrata).

• Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

• Facilitate the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products.

• Design and deliver wireframes, user journeys, and mockups optimized for a wide range of devices and interfaces.

• Identify design problems and devise elegant solutions.

• Make strategic design and user-experience decisions related to core, and new, functions and features.

• Take a user-centered design approach and rapidly test and iterate designs.

• Collaborate with other team members and stakeholders.

• Ask smart questions, take risks and champion new ideas.

• Documents design and specifications for projects

• Identifies and analyzes website accessibility issues.

• Participates in planning information architecture and refine sitemaps using user research.

• Analyzes and evaluates existing tools, standards, governance, processes or workflows and, as appropriate, recommends improvements.

• Recommends and implements website integrations, to include programming technology to enhance existing website features and functionality.

• Conducts testing and quality assurance of web sites and web applications for usability and user testing.

• Coordinates and evaluates work products created by UI developers and UX designers.

Communications Division, Texas Dept. of Transportation

Serves in the Communications Division supporting Publishing and Design, web, and media production branches of Creative Services. Performs advanced graphic work including designing, planning, illustrating, and producing various graphic materials and visual systems for internal and external communication programs. Works across districts and divisions to:

Foster positive, productive, and inclusive working relationships with others that support, encourage and value customer service.

Deliver work with quality, accuracy, and adherence to brand guidelines.

Work with stakeholders, at all levels, to produce branded digital and print materials.

Represent Communications as a brand ambassador by ensuring work products are the best in class.

The University of Texas at Austin, Dell Medical School

I managed freelance design staff, interns, and all design and branding projects including digital, social media, and print. Some duties included: Some ways I added value included:

Planning visual strategy for the enterprise.

Planning and directing work for in-house and freelance staff

Create designs that effectively engage target audiences.

Implement branded resources for faculty and staff.

Liaison between UT Austin and Dell Med to ensure consistent brand.

Serve as a consultant for faculty/staff/partners concerning the visual brand identity.

Manage visual resources including stock photography and design libraries.

Provide Creative & Art Direction.

Ensure projects come in on time and on budget.

Manage licensing requests system

Administrative duties including budgeting, approving time sheets, and more.

The University of Texas at Austin, Dell Medical School

In this start-up environment I wore many hats, though mostly a designer. I created most brand touchpoints in the school’s early years and successfully implemented the REthink campaign identity. I designed and created visual systems, resources, processes and anything else needed.

Scheduling and managing photography shoots

Creating digital and print projects

Managed project budgets and productions processes

Scheduled photo shoots

Established and managed the licensing request process and workflow

Haffelder Studios

Haffelder Studios is creative consultancy based in Austin, Texas. I'm a one-man design shop developing brands for national agencies to mom and pop eateries all across the U.S. I wear many hats, every hat as a matter of fact, in my duties as the sole employee of my design business.

The University of Texas at Austin, Office of Admissions

I lead the bi-annual redesign of undergraduate recruitment materials for UT Austin. My annual production budget was $100,000+. One highlight was a recruiting cycle campaign that attracted the most successful freshman class in history of the university!

Designed all brand/campaign touch points

Managed vendors (print, photography, and production)

Forecasted and managed project budgets and production timelines

Scheduled photo shoots

Texas State University, Office of University Marketing

My promotion to this position highlighted my passion for design and drive for success. As the office's lead designer, I consulted on most projects and mentored other designers. I successfully designed the university's first mobile iOS app which was custom built from scratch.

Conceptualized and designed marketing materials for the university including: office of admissions, alumni association, philanthropy and other internal clients

Collaborated with cross functional team of developers, writers, editors, etc.

Consulted for the athletic department to update visual identity

Interpreted client's business needs and developed concepts to achieve their goal

Wrote, posted, reviewed, and awarded project bids

Received Texas State Rising Star Award

Texas State University, Office of University Marketing

I demonstrated my value early and created digital, print, and physical products aligned with the university's visual identity. I took each project beyond the initial request to provide solutions that were imaginative and unexpected.

Created designs that engaged audiences across print, web, and social media

Managed multiple projects and deadlines without forfeiting quality and accuracy

Wrote, posted, reviewed, and awarded project bids

Worked collaboratively with cross-functional team including: writers, designers, editors, developers, etc.

Interpreted client's business needs and developed concepts to achieve their goal

H-E-B Grocery Co., Planning and Design Dept.

I created environmental graphics and managed projects with budgets ranging from $75,000 – $350,000. Just prior to my departure I took over all environmental graphic remodel projects totaling $1 million dollars annually.

Designed creative solutions for HEB branded retail environments

Managed large project budgets and production vendors

Met with internal stakeholders to understand their business goals to translate them into impactful experiences

Supervised on-site installations

H-E-B Grocery Co.

As a Manager In Charge (MIC), I was responsible for the operation of my HEB store. I managed 500+ Partners daily, effectively the frontline manager for store leaders. My duties as an MIC included:

Majority of the time spent using independent judgment to make employment related decisions, or effectively recommended such decisions, to hire, promote, transfer, discipline, suspend, discharge, reward or otherwise engage employee matters

Ensured that all Federal & State laws, and company regulations standards for product freshness, food safety, refrigeration, and sanitation were followed.

Ensured facility and equipment are properly maintained and in good repair

Monitored product integrity and Partner safety

Ensured appropriate inventory levels are maintained by monitoring product stock levels and make adjustments as deemed necessary

Ensured Standard Operating Procedures are followed for each department

Utilized best practices and HEB SOP's to achieve total store productivity

Identified product loss opportunities and takes immediate action to correct them

Communicated new initiatives

Provided direction, guidance, or advice to ensure others complete assignments

Owned personal development through pursuing leadership and product knowledge training

H-E-B Grocery Co.

After six months with H.E.B I was promoted from my previous position as a cashier because I demonstrated a strong work ethic and unrelenting desire to make the H.E.B. the best retailer on the planet. My duties as a manger in the Check Checkout Department included:

Lead the in successful operation of the Central Checkout Department

Developed and trained Partners to provide consistently superior customer service

Produced weekly department schedule

Projected and reported sales to store leaders

Handled customer concerns in professional effective manner

Ensured standard operating procedures for the service department were followed

Monitored and managed potential product loss

Performed all duties of Checker, Customer Service Assistant, Business Center, and Bookkeeper

Reviewed and approve financial transactions at cash register and Business Center as needed

Wrote and administered positive and constructive Partner

Performance Records and provide ongoing feedback

Monitored sales and ensured appropriate staffing levels, made adjustments to ensure high level customer experience and meet budget

Provided ongoing communication with store staff and management regarding daily events and concerns

Recognized Partners and celebrated success

Managed individual Partner productivity

Coached, trained, and developed Partners

Managed Central Checkout activity and administered department standard/guidelines in a fair and consistent manner

H-E-B Grocery Co.

Provided excellent service during customer interaction

Collects payment for customer purchases

Demonstrates suggestive selling techniques

Bags groceries for customers

Monitored and managed potential product loss

Kept accurate till

Answered product related questions for customers

Ensured company food safety and sanitation expectations are achieved by following SOP's

2016

GDUSA: American Inhouse Design Award, UT Austin, Dell Medical School, Development Viewbook

GDUSA: American Inhouse Design Award, UT Austin, Dell Medical School, Founders Circle Logo

In-House Printing and Mailing Association Award, Bronze (Cards/Programs Category), Dell Medical School Holiday Card, Holiday Greeting Card

In-House Printing and Mailing Association Award, Silver (Magazines Category), UT Austin, Dell Medical School, Viewbook

CASE Gold Award, Dell Medical School Viewbook, Cover Design

CASE Bronze Award, Dell Medical Admissions Package, Specialty Advertising

CASE Gold Award, Dell Medical Email Newsletter, e-Newsletter

2015

CASE Gold Award, UT Austin, Office of Admissions, Viewbook 2015-16

CASE Bronze Award, UT Austin, Office of Admissions, College Guide Ad

Logolounge Volume 9, Mad Batter

Logolounge Volume 9, Electric Tattoo 1

Logolounge Volume 9, Electric Tattoo 2

Logolounge Volume 9, The Noble Pint

Logolounge Volume 9, Coco Louvier

2014

PaperSpecs Gallery, UT Austin, Office of Admissions, Coin Package

University & College Designers Association, Award of Excellence, Category: Recruitment ViewbookUT Austin, Office of Admissions, Viewbook Brochure

University & College Designers Association, Award of Excellence, Category: Media Strategy UT Austin, Office of Admissions, Presidents Admitted Student Package

Underconsideration: For Print Only, UT Austin, Office of Admissions, Challenge Coin Package

2013

Take my time: Creative Calendar Design, Emotical

Take my time: Creative Calendar Design, Fuzzy Time

Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, Outdoor Lighting Perspective

Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, King Shake

Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, Specs Wine & Spirits

Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, John Burrough's High School

Emblem Ornamental logos, marks, and labels, UT Scholars 1

Emblem Ornamental logos, marks, and labels, UT Scholars 2

Emblem Ornamental logos, marks, and labels, Blueberry Festival 1

Emblem Ornamental logos, marks, and labels, Blueberry Festival 2

Emblem Ornamental logos, marks, and labels, Blueberry Festival 3

Emblem Ornamental logos, marks, and labels, Diamond Bakery

2012

ADWEEK: Talent Gallery, UT Austin, Office of Admissions, Profound Brochure

Logolounge Volume 7, Mandy's Frozen Treats

Logolounge Volume 7, Blueberry Festival 1

Logolounge Volume 7, Blueberry Festival 2

Paper Folding Templates for Print Design, Hexagon Brochure

In Effect: Ground Breaking Finishes & Materials in Graphic Design, Sean Barnes Business Cards

In Effect: Ground Breaking Finishes & Materials in Graphic Design, Cabin Book

Underconsideration: For Print Only, UT Austin, Office of Admissions, Viewbook Brochure

2011

Underconsideration: For Print Only, Hexagon Brochure

Underconsideration: For Print Only, Graduation Announcement

Logology2, Delish

CASE Silver Award, Texas State Univ. iPhone App

CASE Special Award, Texas State Univ. Presidential Football Invitation

Logolounge Master Book 4, Quik Print

Logolounge Master Book 4, Delish

Logolounge Master Book 4, Drive

PaperSpecs Gallery, Strutters Invitation

PaperSpecs Gallery, Hexagon Brochure

PaperSpecs Gallery, Texas State Univ. Presidential Football Invitation

2010

Logolounge Master Book 1, Earth Tech

Logolounge Master Book 1, Uncanny Paint

Logolounge Master Book 2, Chaos Snowboards

The Walk Activity Center: Poster Art Show, Corporate Warfare

Graphic Design USA In House Design Award, Texas State Univ. Chancellor Invitation

Graphic Design USA In House Design Award,

Graphic Design USA In House Design Award,

CASE Special Award

Logolounge Volume 6, Olive Juice

Logolounge Volume 6, Sin City

2010 Dallas Society of Visual Communication Student Show, Specs logo

American Graphic Design Awards: Category First Place

American Graphic Design Awards: Category Second Place

Texas State University: Rising Star Award

Calendar Graphics, Emotical

Underconsideration: For Print Only, Texas State Univ. Presidential Football Invitation

Type Player 2

Communication Arts: Creative Exhibition, Texas State Univ. Presidential Football Invitation

2009

CASE Special Award

Graphic Design USA: In House Design Award

Graphic Design USA: In House Design Award

STEP Inside Design 100 Student

Good 50x70, Corporate Warfare

Logolounge Volume 5, Uncanny Paint

Underconsideration: For Print Only, Strutters Invitation

2008

Creative Summit

2007

Logolounge Volume 4, Gotham Gardens

Art Directors Club Houston: Student Show

CMYK Magazine No.30, Heather McHugh Poster

Creative Summit: Coveted Memorial Ralph Award

Creative Summit: Certificate of Excellence